#worththewet
SPEEDO
With over 100 years of experience, Speedo has built a reputation for providing high-quality performance swimwear, with Olympic athletes consistently choosing to wear the brand.
THE PROBLEM
Today’s fitness consumer is part of a time-poor generation who want maximum results in minimum time and does not currently perceive swimming as an effective way of achieving this
THE IDEA
To use music to motivate the consumer to overcome the barriers of getting to the pool and make swimming seem
“Worththewet”
THE FUTURE
Looking at the future of Speedo, we hope that the campaign changes some perceptions around the brand. We want to build upon their current status as a heritage brand by presenting them in a more current and innovative way, in order to attract the more image conscious, fitness consumer.
The full report is available upon request.
